Among the many insightful messages in this well-crafted playbook to develop a high-performing culture of sales excellence, is the importance of dedicating yourself, as a business owner, to developing the sound business practices that will consistently drive new opportunities while promoting a consensus of sales excellence.  When viewed from multiple perspectives, business owners can develop the skills required to comprehend various points of view that will lead to improved communications, and, ultimately, a flowing pipeline of prospects that will result in a more proactive sales channel. 

In the words of Dale Carnegie, you "build relationships by winning people over to your point of view, and changing behavior without causing resentment."  This book reinforces these business maxims and elaborates further on the precepts that ensure business success through selling excellence.   

Dr. Carl J. Blencke

Adjunct Lecturer - College of Business Administration

University of Central Florida

 Great book…  For anyone starting in sales, this is a great starting point to give them a good idea of the basics and understanding of the proper process.   More so, for startups focused on just building the offering, this gives them a great sense that even after making a good product and services, they need to put in just as much effort and energy in building their messaging and presentations to their potential and future customers.  Again, it's a great book… highly recommend it.

Paiman A. Allage

 Business & Technology Consultant: AI, Automation, Custom Tech & Data 

CEO - Founder

Advanced IT Labs

Aries Sierra - The Mega Everything Platform 

"I run a language services company, and like many in this industry, I came into it as a practitioner, not a salesperson. I have found that you don’t exactly find seasoned sales professionals who know how to sell interpreting or translation services. So I’ve been wearing the sales hat by default… without a clear strategy, without training, and frankly in a very reactive mode.

Not Just Another Sales Book is written for small business owners like me who are passionate about what we do but have no clue how to grow it. I have never seen myself as a salesperson and every time a consultant suggests that to me, I cringe a little. But this book shifted my perspective. It helped me realize that sales doesn’t have to feel unnatural. This truly is about connection, clarity, and solving problems. I walked away with tools I can actually use and, more importantly, a mindset that feels more authentic to how I want to show up in my business. If you are tired of guessing your way through growth, start here."

Indy Vega (She/Her)
President / CEO

CCI Group

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

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We would like to thank our great friends at the UCF Business Incubation Program in Winter Springs for allowing us to use their professional business space to showcase the critical themes of Not Just Another Sales Book.  

Mr. South is a great friend of both Michael Townes and John Finnegan, and has been supportive in their professional consulting roles and remarkably inspirational in their process of writing Not Just Another Sales Book.  Our sincere thanks go to Steve South!